TRADEMARK

A trademark is essential when you wish to distinguish your goods or services from those of another business. Several types of trademarks can be registered in India, including words, logos, numerals, slogans, and devices.

As well as enhancing your reputation, your trademark strengthens your long-term relationships with your customers.

According to the Trademarks Act 1999, a wide range of marks are protected by law. This includes your rights as a trademark holder and how to enforce these rights.

What is not a trademark?

There is a very common misconception that a trademark is the same as a registered business name, registered company name, domain name, or even a design. This is not the case.

Trademarks must be actively used in the course of business. Otherwise, it may be removed for non-use.

Your trademark is an integral part of your brand identity. It is the way you present yourself to your customers.

An example would be your company logo, a jingle you use in an advertisement, or your business name painted on your truck side or on your packaging.

There are several types of trade marks, including:

• Word (plain or fancy fonts)
• A phrase that can be used
• Letter
• Number
• Symbol
• Picture
• Colour
• Packaging aspect
• Sound

Atlernatively, a combination of the above.